This project created a logo and brand standards for The Purple Tree, an organic juice company, specializing in sustainability and raising awareness about limited resources in the food industry in America.
The logo is designed to exemplify three elements of the brand.
Infinity Symbol represents the mission to create sustainable food sources in American agriculture.
Leaf indicates high standards of quality in organic, natural and fresh ingredients.
Tear drops appeal to thirst, and give a playful and fresh feel.