The Purple Tree is a fictional organic juice company, specializing in sustainability and raising awareness about limited resources in the food industry in America. For this client I designed a logo and brand standards manual, as well as some packaging concept mockups.
The logo is designed to exemplify three elements of the brand.
Infinity Symbol represents the mission to create sustainable food sources in American agriculture.
Leaf indicates high standards of quality in organic, natural and fresh ingredients.
Splash Drops appeal to thirst, and give a playful and fresh feel.