GENFLIX is an offshoot of Netflix that targets seniors. The idea of this innovative design is to move both forward and backward in time by way of design style. Modern abilities, with a classic functionality will bring uniqueness to this project. While everything needs to be simplified and designed to appeal to the older generations, the Netflix streamlined style will remain in tact. Most of the features will be altered, mainly the menu interface, to create a digital environment that feels more like retro antenna television to the user.

This is a vastly different and simplified version of the multi dimensional, up-and-down and side-to-side interface of the existing design. Some design elements will be changed to reflect the older generation’s style and use of bright colors and small text will be minimal. The new logo design exemplifies the change to an older style while still upholding the Netflix brand